Social Media Manager

About LifeCare Connect

LifeCare Connect Nigeria Limited is the CAC-registered umbrella commercial entity through which every Group platform is marketed, contracted and delivered in Nigeria and across Africa. It sits under the Ancestra Group parent brand, alongside LifeCare Medical Group. The Group operates five platforms, three in active focus — Ancestra Health, QualiSentinel and JAPAC Accreditation — with OneHealth Sentinel and NCD Sentinel pursued through a government and public-sector motion. We are opening our founding operations base in Uyo, Akwa Ibom State, with a launch targeted for January 2027.

Role overview

The Social Media Manager owns the Group’s public voice across every channel — building the top-of-funnel awareness that feeds the Sales & Business Development Office’s lead-qualification pipeline, and carrying the Group’s Teal Trust brand identity consistently across Ancestra Health, QualiSentinel and JAPAC Accreditation.

Key responsibilities

• Own LifeCare Connect’s social media presence and content calendar across all Group platforms — LinkedIn, Instagram, Facebook, X/Twitter and other relevant channels.
• Develop and execute content strategy that builds awareness ahead of the Sales & Business Development Office’s lead-generation and qualification process.
• Produce and schedule content: posts, graphics, short-form video and campaign creative in the Group’s brand identity.
• Track engagement metrics and feed pipeline-relevant insight into the Sales & Business Development Office’s reporting and forecasting.
• Coordinate with the Business Development Team on brand voice and consistency across every platform and market.
• Support recruitment advertising and employer-branding content alongside HR.
• Manage content updates to the company website in coordination with IT Operations.
• Monitor competitor and industry activity across the health-tech, quality-management SaaS and accreditation space.

Requirements & qualifications

• Bachelor’s degree in Marketing, Communications or a related field.
• Minimum 3 years’ social media management experience, ideally in B2B, health-tech or professional services.
• Strong content creation skills — copywriting plus basic graphic design or video editing (e.g. Canva, Adobe Suite, CapCut).
• Familiarity with social media analytics tools and scheduling platforms.
• Good understanding of the Nigerian and wider African social media landscape.