Sales and Marketing Manager

About LifeCare Connect

LifeCare Connect Nigeria Limited is the CAC-registered umbrella commercial entity through which every Group platform is marketed, contracted and delivered in Nigeria and across Africa. It sits under the Ancestra Group parent brand, alongside LifeCare Medical Group. The Group operates five platforms, three in active focus — Ancestra Health, QualiSentinel and JAPAC Accreditation — with OneHealth Sentinel and NCD Sentinel pursued through a government and public-sector motion. We are opening our founding operations base in Uyo, Akwa Ibom State, with a launch targeted for January 2027.

Role overview

The Sales and Marketing Manager drives go-to-market execution across the Group’s three active platforms — Ancestra Health, QualiSentinel and JAPAC Accreditation — owning the full Sales & Business Development SOP series from first lead contact through signed contract and ongoing account management.

Key responsibilities

• Own the Sales & Business Development SOP series: lead generation and qualification, proposal and quotation control, and contract negotiation and terms authority.
• Own win/loss handoff and opportunity-record control, client relationship and account review, and sales pipeline reporting and forecast control.
• Hold authority to offer standard discounts, payment terms or exclusivity within approved tiers ahead of formal contract review.
• Own Sales-specific nonconformity and corrective action handling, support internal audits of sales records, and provide Sales’ input to the Management Review.
• Drive go-to-market execution across Ancestra Health, QualiSentinel (Quality Management as a Service) and JAPAC Accreditation.
• Lead the Uyo-based sales team’s client relationship management and pipeline development, including the government/public-sector sales motion for OneHealth Sentinel and NCD Sentinel.
• Partner with the Social Media Manager on brand and lead-generation campaigns.

Requirements & qualifications

• Bachelor’s degree in Business, Marketing or a related field.
• Minimum 5 years’ B2B sales or business development experience, ideally in health-tech, SaaS or professional/quality services.
• A proven track record building and managing a sales pipeline and closing enterprise or institutional contracts.
• Experience with government or public-sector sales is an advantage.
• Strong negotiation, CRM and reporting skills.